10 Strange Truths About Action

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10 Strange Truths About Action

10 Strange Truths About Action-A world that is increasingly confused, uncertain, and paralyzed is calling out for men of action. We need to stop thinking and start acting. Stop looking at the big red button and push it. Stop planning and take a step forward. Stop talking about grit and take a hit.

In short, the world needs men. I’m not sure if you’ll answer the call. I do know some will, though, and that’s all we need. I’ll be out there, too. You’ll probably find me facedown in failure. I’d appreciate a hand.10 Strange Truths About Action

The next section will provide 10 powerful and mostly overlooked truths about the nature of action.

The final section will provide two specific practices that will force you into creating a habit of taking action.

Your next action? Continue reading.

10 Overlooked Truths About Taking Action


1. Action is Cheaper Than Planning

Do you know why the Wright Bros. beat out all the mega-corporations they were competing with in the race to taking the first flight? Action.

Robert Greene explains in Mastery that the Wright Bros. had a tight budget and were forced to make small, cheap tweaks to each model. They would fly a plane, crash it, tweak it, and fly it again quickly.

The corporations had budgets that allowed them to go back to the drawing board (i.e. abstraction) with each failure. They spent a ton of money and time on each redesign.

The Wright Bros. had a hundred test flights in the time it took these big corporations to complete a handful. Every test flight taught lessons – the one who failed fastest gathered the most information.

This philosophy of failing fast has spread through Silicon Valley and beyond thanks to Eric Ries’ work The Lean Startup. We can imagine the Wright Bros. writing this passage from Ries’ book:

“I’ve come to believe that learning is the essential unit of progress for startups. The effort that is not absolutely necessary for learning what customers want can be eliminated. I call this validated learning because it is always demonstrated by positive improvements in the startup’s core metrics.”

Technology has reached a point where building is often cheaper than planning. We can build the thing and know the answer before we can plan for all the possibilities and determine how it might work. Ries writes:

“The question is not ‘Can this product be built?’ In the modern economy, almost any product that can be imagined can be built. The more pertinent questions are ‘Should this product be built?’ and ‘Can we build a sustainable business around this set of products and services?’”

These are questions that cannot be answered in the abstract – they must be tested in the physical world.

The key is to make the tests cheap and quickly make small improvements.

This applies to everything. Especially your life.

Planning has paralyzed me time and again. I was taught to always have a plan before taking action.

That led to a deep depression. I didn’t know what career I wanted to dedicate my life to and so I did nothing. I didn’t know what girl I wanted to marry and so I didn’t give any a real chance. I didn’t know what fitness plan was the best and so I stayed out of the gym.

Now I do the opposite.

I don’t let myself plan or research until I’ve taken action.

I’ve tried a ton of careers and found which I hate and which I love. I’ve let myself love the imperfect girl and have the best relationship I’ve ever had. I’m not allowed to read anything about fitness until I’ve worked out that day. I don’t let myself learn about a new diet until I’ve stopped eating sugar.

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Most of the time, planning is procrastination. It’s based on theory. It’s going to be wrong.

Plans are useless without action.

That’s why Step 1 is to take action based on what you already know. Then improve bit by bit. Then begin forming a plan.

2. Action Allows Emergence

Taking action creates possibilities that didn’t exist before.

We always look out at our future from the place we’re standing. Yet we forget that this is only one spot.

Imagine walking in New York City. All you can see are skyscrapers, neurotic humans, and taxis. You turn down the next street and you’re looking out into the trees of Central Park.

A completely new possibility has emerged.

If you’re obese then you probably don’t see a possible future where you’re fit. But, after three months of working out and eating well there will be a possible future of physical fitness that didn’t exist before.

These possibilities seem to “come out of nowhere” but they actually come out of action.

If you’ve only failed then it’s impossible to see the possibility of success. The trick is to keep trying. That next step might be the key to a better future — you just can’t see around the corner yet.

3. Inaction is Scarier

The pain of action is acute. It’s right in our face.

Inaction tempts us because it’s slow.

We don’t consider refusing to choose to be a choice. We think we’re safe if we don’t expose ourselves to failure. We don’t appreciate the consequences of inaction because they are slow, chronic, and less obvious. That’s what makes them worse.

You don’t get to escape pain.

The pain that comes with action is acute, gives you scars, and makes you grow.

The pain that comes from inaction is low-grade, makes you soft, and makes you decay.

4. Motivation Follows Action

I had zero motivation when I began writing this. I had nothing to say. I wrote a book about action but for some reason I couldn’t think of the words to tell you.

It’s 1,600 words later now and I can’t stop thinking of new things to say.

It’s always like this.

I don’t feel like working out until I’ve been at the gym for 15 minutes. I’m too tired to have sex until we’ve started. I don’t want to go to the party until I’m there.

Motivation (and passion) will follow you if you have the balls to go without them.

5. Action is an Existential Answer

I’m a professional when it comes to existential crises. I’ve spent a large portion of my life in “what is the meaning of my life?” mode. I’ve come up with a lot of clever answers. Some of them even felt original.

The only one that ever really works is disappointingly simple: do something.

The meaning of my life cannot be summed up in a pithy quote or even the most complete philosophy.

It is impossible to give yourself a satisfying purpose in the abstract.

It is only in the flow of action that life can make sense. There are no abstract ideals there, just life.

6. Action Creates Courage


“Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you’ve been through the tough times and you discover they aren’t so tough after all.”  -Malcolm Gladwell, David and Goliath

My business partner and I didn’t charge for anything for more than a year. We gave out some of the best content online and never asked for anything in return.

We didn’t believe that what we had was worth anything.

Intellectually we knew that we deserved to be paid. Something was holding us back, though.

Finally we put down a date. We scheduled a webinar and more than a thousand people showed up.

The webinar was a technical disaster. We started late, laptops went out, our business password was exposed to hundreds of people, and we didn’t know how to run the software. Everything went wrong that could have.

We offered our course for $497 – a price we thought was too high.

It turns out it was too low. We sold more courses than we ever thought we would and, in the process, made more money in a single night than we did in the previous year.

Forcing ourselves into a corner made us ballsier than we thought we could be.

People were amazed at how cheap we offered our course.

Our fake courage became real. Now we know in our bones that we can deliver value to people in a way that they are grateful to pay for it. We know that we are delivering something worthwhile.

Now I’m looking for the next corner. What’s the next abyss to jump into? What is something else I “know” I’m capable of but don’t know I’m capable of?

7. Explanations Follow Actions

Neuroscientist David Eagleman told the participants of a 2004 study to, “Move your finger when the impulse grabs you.” He reports on his findings in Incognito: The Secret Lives of the Brain:

“Long before a voluntary movement is enacted, a buildup of neural activity can be measured. The ‘readiness potential’ is larger when subjects judge the time of their urge to move, rather than the movement itself.”

They made the choice before they were conscious of it.

Earlier in the book he reports on the findings of a study on people playing a gambling game:

“The interesting part came when I interviewed the players afterward. I asked them what they’d done in the gambling game and why they’d done it. I was surprised to hear all types of baroque explanations, such as ‘The computer liked it when I switched back and forth’ and ‘The computer was trying to punish me, so I switched my game plan.’ In reality, the players’ descriptions of their own strategies did not match what they had actually done, which turned out to be highly predictable. Nor did their descriptions match the computer’s behavior, which was purely formulaic. Instead, their conscious minds, unable to assign the task to a well-oiled zombie system, desperately sought a narrative.”

This urge of ours to create cohesive stories where none exist is called the narrative fallacy.

Knowing you have this need should help you act freely when no story exists. Or at least realize that the story you’re telling yourself is probably wrong. Nassim Taleb makes this suggestion in The Black Swan:

The way to avoid the ills of the narrative fallacy is to favor experimentation over storytelling, experience over history, and clinical knowledge over theories. . . . Being empirical does not mean running a laboratory in one’s basement: it is just a mind-set that favors a certain class of knowledge over others. I do not forbid myself from using the word cause, but the causes I discuss are either bold speculations (presented as such) or the result of experiments, not stories. Another approach is to predict and keep a tally of the predictions.”

When we know our stories are probably wrong we can give them less power. Don’t let your scary stories paralyze you. Act and let the narrative follow (just as courage and motivation do).

8. Action Beats the Odds

“Spartans do not ask how many are the enemy but where are they.” –Plutarch,Sayings of the Spartans

More information rarely helps unless you are ready to act on it. The perfect plan doesn’t exist.

The great Warren Buffett biography The Snowball shows that Buffett had no grand plan when he was younger. He just knew that he wanted to make a lot of money. There was no early master plan, just a powerful urge and the willingness to take opportunities as they came.

The uber-successful venture capitalist Ben Horrowitz says in his new book The Hard Things About Hard Things that:

“Startup CEOs should not play the odds. When you are building a company, you must believe there is an answer and you cannot pay attention to your odds of finding it. You just have to find it. It matters not whether your chances are nine in ten or one in a thousand; your task is the same.”

You don’t need to know if it will work (you probably can’t know), you need to try and find out.

Your obstacles are yours to face. It doesn’t matter how they compare to the obstacles in history or those of your peers. It’s a waste of time to consider anything except how you will overcome them.

9. Action Makes You Humble

Teenagers think they know everything because they haven’t tested their mettle. They don’t know anything and so they feel like they know everything. They are just beginning to learn about theories and possibilities. They haven’t done anything so they feel like they can do anything.

In Gates of Fire, an older warrior, Dienekes, addresses a younger:

“My wish for you, Kalistos, is that you survive as many battles in the flesh as you already have fought in your imagination. Perhaps then you will acquire the humility of a man and bear yourself no longer as the demigod you presume yourself to be.”

Action carries the potential to bring imagination and reality together. But only when taken consistently and powerfully.

After the young realize they can’t do everything they become disillusioned. They stop tryinganything. They fall into inaction.

This is why most adults end up so dull. They don’t do anything because it’s probably going to fail. They mistook early failures for a sign that they should stop trying.

That’s why they’re bored, depressed, and lethargic.

Instead, our failures should strengthen us. We should recognize that failures are how we learn and grow.

Just ask, “What would Leonidas think?”

10. Action Isn’t Petty

“Suckers try to win arguments, nonsuckers try to win.” –Nassim Taleb

Action isn’t concerned with opinions, it’s dedicated to reality.

Action doesn’t leave room for gossip.

Action couldn’t be small if it tried.